Berisford, with gallery owner Olivia Ongpin and Joan Rosenberg

Berisford’s studio and gallery space

The “It’s-It” paintings revealing their scale and impact

Berisford at Little Saint, Healdsburg

The “It’s-It” and “Pantone” Paintings

Large format Americana next to small wood panel oil paintings

The transition from Americana towards graphic design within paintings

I studied graphic design in London before embarking on an award-winning 25 year career in advertising. In 2019 we moved to The Bay Area. Captivated by the effervescent light and abundant retro Americana, I began to feverishly paint. Two years into Californian life, I quit my job to passionately follow my calling as an artist.

Drawing on my background as a creative director, I compose strong and graphic work, often using large amounts of negative space to offset the subject matter, with ideas and visual narratives integral to the craft.

I’m super selective over my materials which include handmade Masterpiece canvases and Michael Harding handmade oil paints, that give my work a sumptuous finish and additional richness in ambient or gallery lighting. 

Above all else, it is the California color palette that occupies the biggest space in my mind. The “Pantone Paintings” lean into my career as a graphic designer and creative director, and neatly distil a precise moment and place in time to just a few emotive colors. 

Making my solo debut in September 2024 at Gallery LUNA RIENNE in the Mission District, San Francisco, my work sells to collectors in California, The East Coast, The Midwest and my native London.